| FEBRUARY 25,2002
Portelligent Introduces Key Metrics Reports for Cell Phones, PDAs, and Digital Cameras
AUSTIN, Texas--Feb. 25, 2002--Portelligent, Inc. has developed “Key Metrics Reports” for three consumer electronics product families: Cellular Phones, Personal Digital Assistants (PDAs), and Digital Still Cameras (DSCs). The Key Metrics Reports draw from a detailed product database of technical and component data on over 125 consumer electronics products. The data views extracted from the database and included in the Key Metrics reveal product implementation trends and provide comparisons across different manufacturers and product types. Among the metrics covered in the reports are IC die area, IC count, packaged IC area, IC manufacturers, overall electronic component count, circuit assembly area, connector count, and component connection density. Data is provided for individual products, as well as for differing product regimes (for example, cell phones are grouped by protocol into GSM, CDMA, and TDMA/Analog sets with average values for each set).
According to David Carey, Portelligent President, “Portelligent’s individual product teardown reports provide quantitative views of technology content, component data, and manufacturing cost estimates that taken together provide a “fingerprint” of a consumer electronics product. Our customers want to go beyond the individual product, though, to make cross-cutting technology and manufacturing cost analyses. They need to compare their own products with competitors, or see how, for example, component counts are shifting from one year to the next.” The products profiled in the three Key Metrics Reports currently available range from 1997-vintage cell phones and digital still cameras, to recent releases such as the Motorola Timeport series cell phones and the Pentax Tottemo single-use digital still camera. Portelligent will issue updates of the Key Metrics Reports quarterly, capturing and adding data from its latest product teardown reports.
“We developed the Key Metrics Report as a new forensics tool for professionals working in the electronics industry,” notes Chris Windsor, Director of Databases and Information Systems at Portelligent. “You want a lot of detail about individual products and technologies when you work in this industry, but everything is dynamic, and to understand the significance of what you are seeing you need context and comparison.”
The Key Metrics Reports are available individually or as part of information services to customers who subscribe to Portelligent’s “Channel” services. In addition to the Key Metrics Reports, Channel subscribers have access to individual product teardown reports, and to a searchable version of the Product Information Database.
About Portelligent: Portelligent, based in Austin, Texas, offers teardown analyses of electronic products in four categories, or “Channels”: cellular phones and wireless terminals, PDAs and personal appliances, digital cameras and imaging, and wireless home and mobile computing. The Portelligent TechAlert newsfeed provides tracking of developments in key enabling technologies for consumer electronics, with emphasis on recent trends in Japan and Asia. Portelligent’s information services are used by technical marketing managers, product designers, procurement and sourcing specialists, competitive analysts, strategic planners, engineering managers, and senior executives in the semiconductor, component supplier, electronics manufacturing, OEM, and wireless service provider industry segments.
CONTACT: Portelligent Inc., Austin. Don Stroud, 512/338-3600 dstroud@portelligent.com.
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